About

Born and raised in Montreal, Canada, I grew up with my grandparents who came from Haiti in search of a better life for our family. As Haitians, we frequently visited New York to see our relatives who resided in Queens, just a few blocks from Jamaica Ave. It was there where I was first introduced to the Hip Hop Culture at the young age of eight. Every day, I would scour Jamaica Ave for the latest rap tapes and the freshest gear, which I would then bring back to Montreal to show off to my friends.
Although I dabbled in illegal activities to make some extra cash, my true passion has always been fashion and the thrill of the hustle. I love the feeling of turning nothing into something and creating my own income. One day, I stumbled upon a small shop downtown on the fifth floor of St-Catherine Street and Peel owned by a man named Orlando Dash. He carried brands that were not available anywhere else, and I saw an opportunity to set a trend in my neighborhood with these unique designs. We discussed numbers, and the rest is history.
I was able to combine my two passions - fashion and the hustle - and it has instilled a set of values in me that have been instrumental in my success. Respect, loyalty, family, integrity, and love are the five values that I live by, and I firmly believe that if you do not embody these traits, you will not succeed in the same way.
As our brand began to gain traction and sales were not meeting our expectations, I knew that we had to move to the US to showcase our brand. We decided to do a pop-up shop in Montreal, which was a massive success. A week later, we received an invitation to the Agenda Show in Las Vegas, which is one of the largest streetwear trade shows in the world. It was a game-changing experience, and we learned so much from it.
My advice to others is to never be afraid to pursue your dreams, even if they seem crazy to those around you. If you're thinking about it, it's because you can achieve it.
Racci Nelson
Mission
Inspire and motivate each individual to emancipate themselves culturally and economically.